This story has a personal angle for me, because some years ago I used to own Seadrill shares. I liked the overall business model which was the leader in off shore drill rigs. They were very shareholder friendly, paid a huge dividend around 7% at the time. It seemed the demand for oil rigs would go on and on. Problem is they borrowed from existing rigs future to fund the next rigs. Turtle stacking exercise that works until it doesn't.
The lesson to me is about process. I could not have predicted the level and pace of both increasing oil supply combined with the slackening of demand of this year. In fact, were I to bet a few years back, I would have bet the other way on at least one of those. However, I avoid betting on future, macro events as much as possible. What I could do and luckily did, was just snap the chalkline against Seadrill's leverage and say - no matter how wonderful the dividend appears (remember not many 7% payers), no matter how much I think being a leading driller will matter, I just do not want to own a cyclical company with that much debt. Luckily I sold at a small profit.
Today Seadrill suspended their dividend. That sent the shares down 17% for the day so far. The shares are down 50% for the year. Also the appeal was the dividend, and that is gone.
The big lesson here is quality matters - especially in dividend investing. You do not get the 10x kind of growth that growth investors may see in a Tesla. If you are buying McCormick Spice and Unilever, its way more about mistake avoidance, grinding out great results over decades.
Mistakes always hurt in investing, but for dividend investors they matter way more. For dividend investors it has to be don't lose first, because you do not have the 10 baggers to make up the difference for the flameouts. Growth investors can swing for the fences, whiff on 7 out of 10, and crush a couple out of the park and have a great overall result. Dividend investors have to look more like George Brett - hit .380, get on base, bang out some doubles.
One thing I learned programming computers is that order of operations matters a lot. Its not just what you do, but in what order of execution. The motto of this blog is Safety, Dividends, Growth in that order. The dividend investing process has to set a bar that ensures the overall safety of the company before you consider the dividend and the growth, because otherwise its too easy to get swept away by an eye popping, yet illusory yield.